Market INSITE
MARKETING PLANS AND IMPLEMENTATION
Elevate your marketing and sales strategy with expertise
The Journey to Aged Care
Navigate through our illustrative map to understand your clients’ journey, and discover how our training empowers aged care facility providers, ensuring personalised and dignified care for seniors.
PHASE 1
Awareness
Upon learning of a loved one’s care needs following an incident like carer stress, leave, or accidents, customers initiate research for available options. Transitioning from confusion to readiness, they seek accessible, clear details to consider assisted living/care homes, bridging the gap with supportive resources for their resident’s well-being.
PHASE 2
Engagement
The customer makes contact with providers or consultants enquiring about aged care placement. They are researching to develop an understanding of options and services available and requesting information from providers to move from confusion to clarity.
PHASE 3
Evaluation
Booking tours with care homes, customers assess suitability, often leading the process while evaluating providers and services. Tours, whether with or without the potential resident, empower informed decision-making, transforming frustration into the ability to progress confidently.
PHASE 4
Decision
Deciding on the optimal solution for the resident involves assessing needs, environment, lifestyle, services, and location. The chosen home aligns with care requirements, offering a suitable living environment, activities, services, and payment clarity. This shift from uncertainty to contentment or preparedness signifies a successful choice.
PHASE 5
Outcome
The customer/resident and provider formalise a legal contract as the resident moves into the home. With signed agreement and financial arrangements complete, a settled, well-cared-for resident transitions from doubt or hesitation to contentment and relief.
HOW WE DO IT
Key features of
Market INSITE
Strategic alignment
We create Marketing and Sales plans meticulously aligned with your company's goals. Our focus is to drive tangible results that resonate with your unique vision.
Targeted market analysis
Dive deep into market trends specific to Residential Aged Care, Retirement living, and Home Care. Our analysis equips you with insights that drive informed decision-making.
Holistic strategy and support
Receive a full strategy and implementation guide, coupled with hands-on support for coaching and developing Sales Managers. We're invested in your team's growth.
Optimised lead generation
Seamlessly reach your target audience through personalized plans and tactics that drive leads and increase sales. Our connections across various advertising mediums secure prime placements and best rates.
Campaign excellence
Our expert team handles every aspect of campaign implementation. From strategy formulation and creation to real-time monitoring, we ensure every campaign achieves its maximum potential.
